One are the days when gyms were a part of the elite lifestyle. Over the years the number of gym-goers has significantly increased and so has the number of gyms. Big chains of gyms are popping up in every corner of the city thus intensifying the already existing competition between the gyms
Google is the first place where people go to do their Internet searches. Use Google My Business to claim your Google business listing, enabling you to update it regularly with all the necessary information. In this way, you can control how your gym appears in search results. Google collects reviews from licensed third parties, and based on these reviews, determines ranking on the search results page. Check out this article we have written on managing Google Reviews.
Why Google reviews? :
Gym reviews are important for multiple reasons. Both negative and positive ones contribute to improving the quality of your gym. According to recent findings, you can increase your conversion rate by 270% if you display reviews!
Gym reviews can:
- Attract new members.
- Improve your search engine rankings.
- Be an example of the effectiveness of your customer service.
Positive feedback can be a determining factor for new customers to pick your gym. As much as 87% of consumers read online reviews, and 73% decide to trust a local business after reading positive reviews. Therefore, positive reviews have a direct impact on the number of new members and your revenue. With negative reviews, you obviously want to avoid them. But they can also have some benefits. Negative reviews can point out all the things you need to work on. And by replying to negative feedback and trying to resolve issues customers may have, you can turn a negative review into a positive one. This will help you improve the weaker parts of your business.
3 Ways Reviews Can Affect Your Business
Your gym reviews can impact your business in several ways. They can attract new members, position you as trustworthy, improve your rankings, and be an example of your customer service and relationship with clients.
Attract New Members
The most significant impact reviews have on your business is the increase in those interested in a gym membership. It’s more likely that the customer opts for a business with more ratings when choosing between two businesses. This means that if you and another local gym have the same strength training lessons, the same number of employees, and similar personal training options, the customer will always choose the one with more reviews online. With more reviews, customers will feel like they can trust you and your business. This is how they learn new facts about your gym and feel confident before contacting you.
Show That Your Gym Is Trustworthy
Your online reviews are your Internet reputation. Once upon a time, people relied on the word of mouth recommendations for just about anything. Then came online reviews. This modern way of showcasing your reputation in the virtual world can allow customers to see your community members appreciate you and they can trust you. Why would anyone visit your gym if they don’t have any input about the way you work with your clients or how good your training sessions are? Your online reviews will do the best part of your marketing for you. But, keep in mind that positive reviews have to be earned and not forced.