How to engage my gym members?
It is a well known fact that repeating a gym routine over and over again can have a serious detrimental effect on your gym members . We hate to admit this one fact, but monotony always kicks in at some point of time and it’s hard to shrug off. There’s a high possibility that you eventually lose a passionate member of yours to boredom. In order to avoid facing such disappointment, let’s look at some ways to engage gym members.
Cross training At some point or the other, we all have been through this. Writing the same sentence over and over again as punishment in school did bog us down. The same applies to workouts. Cross training and alternating routines are important to improve vigour and health of your members and keep them engaged towards their fitness goals.
Gamify workouts Everybody loves competition. Competition works as a great tool for motivation. You can gamify the workouts by dividing them into monthly/weekly challenges and also have your own leader board to publish your members score. The top performing members can be showered with gift hampers whereas the bottom ones can be showered with motivational pep talks!
Create an Integrated Digital Experience Users love data—that’s why so many of them wear fitness trackers to gather information about their health. As a gym owner, you can leverage the fitness tracking craze and tailor training to the data that’s collected. For example, if the trainer can see a member’s fitness stats, they can offer advice on how to reach their target heart rate by adjusting their pace or position.
Get social In today’s world, with applications like Facebook and Instagram everybody gets their own share of limelight. People love sharing their life online with family, friends and colleagues. This could well be taken advantage of. The members’ data can be presented in easily perceivable images of charts and graphs which they can easily ‘share’ on social networking sites.
Build Group Exercise Programs Group exercise programs help to connect like-minded people and create a sense of community. Community is a powerful retention tool. One of the main reasons fitness programs like CrossFit have had such a big impact is the communal atmosphere that’s created by group instruction. According to IHRSA’s researchers, the risk of cancelling a gym membership was 56% higher among members who just used gym equipment as opposed to those who exercise in groups.
Celebrate milestones This is a good way to get up and close with your members. Celebrate your member’s fitness milestones and let them know how proud you are of their achievements. This will motivate them to perform even better next time and build in them a sense of belonging to the gym.
Keep the Newsletters Flowing : Speaking of newsletters, you should continue to send out your regular member newsletter during COVID-19 closure. The newsletter is a great way to connect with members and let them know that you’re still there to support them. It’s also a great chance to spread the news about your other offerings (like your online classes and your private Facebook group) as well as share the work you are doing to support the larger community during this challenging time.